CLIENT
Klarna
PROJECT
Social content design
Brand storytelling
ROLE
Graphic Designer
As a Graphic Designer for Klarna USA, I crafted bold, quirky visuals for Instagram to grow brand recognition in the US market. I led the redesign of Merchant Round-Up Stories and the Desire Series, optimized the Smooothest of the Week series for engagement, and created dynamic in-feed content like Good Looks of the Week. Each design brought Klarna’s aspirational and playful brand personality to life.
Artist Spotlight
Instagram Stories, which link out to exclusive interviews.
The Desire Series
In an effort to create visuals that resonated with Klarna’s visionary audience, we created the Desire Series; a set of Instagram Stories, in which we presented Klarna objects in uniquely created art.
The Klarna team saw a natural fit with 3D artist, Peter Tarka. We reached out to him, and had him design 3 paradise spaces for us. Each room including objects that were available through Klarna.
MERCHANT ROUND-UPS
MRUs are weekly story sets meant to highlight either a specific Klarna merchant, or a themed collection of items available through Klarna merchants. One of my first tasks after joining the Klarna team was to redesign the MRUs, as client was not a fan of the manner in which the branded shapes were worked into the original design (below).
SMOOTHEST OF THE WEEK
Smooothest of the Week (SOTW) is a weekly series, where Klarna keeps a pulse on the latest trends and the interests of its users. After 6 months of testing and learning from the SOTW series, the team looked grow engagement even further by optimizing our series based on what we have seen our audience react to.
