CLIENT
Amazon Pets

PROJECT
Social Content Production

ROLE
Art Director
Graphic Designer

As a designer for Amazon Pets, I crafted engaging Instagram content guided by key pillars: Pets Mirror Our Personalities, Amazon Pets Made Me Buy It, and We Love Pets as Much as You Do. I developed humorous, product-focused stories, built community through user-generated content, and shaped a relatable brand voice. During my time, Amazon Pets grew to 352k followers, fostering a vibrant online community.

Pets mirror our personalities

For this first pillar, the idea is that we see ourselves in our pets. When it comes to content creation, this pillar allows me to build a story in out content pieces — a story that our followers can understand.

Amazon pets made me buy it

Every month, Amazon Pets has priority ASIN products — it is up to the creative team and I to build content around these products while keeping a humorous twist.

I was constantly challenged to find organic, funny ways to incorporate priority ASIN products into the client’s stories. These challenges brought unexpectedly fun results.

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