CLIENT
AMAZON FRESH

PROJECT
Photo and Video Production Social Content

ROLE
Art Director

For Tractor's social content, I led art direction across TikTok and Instagram, crafting dynamic themes like Dramatic Drops, Tastebud Getaway, and Sip Symphony. I oversaw mood boards, conceptualized visuals, and directed shoots, capturing the brand’s vibrant essence through premium, sensory-rich videos. The result was a series of engaging visuals that resonated with audiences and exceeded client expectations.

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